A lot of businesses don’t understand what content marketing is or may require content marketing examples in digital marketing to pursue their digital marketing aspirations. A lot of businesses associate content marketing with blog posts. Content is king and creating and developing content calendars is so pivotal as we look to grow our brands in 2020. Below is a list of the types of content marketing you should be pushing out to build your reputation, build an audience and generate leads from. As well as examples of where you can publish your content to find new audiences.
Brand awareness – When you’re pushing content out across multiple websites, you’re building your brands awareness. Build an audience – You’ll eventually start to build your audience across these multiple sites and funnel them to your website where they enter your lead generation funnel. Generate traffic – By pushing content out you’ll be pushing traffic to your website. Social media – Creating content means you’ll have more to share to your top tier social networks – Facebook, Twitter, Instagram, LinkedIn.
These are the platforms you want to be building your audience foundation on. This is where you can gain the most traction and organic reach.
Popular photography and graphic social sharing platforms.
Popular video distribution social networking platforms.
Popular audio distribution social networking platforms.
Build out your copy content, repurpose them multiple times across Blogger, Live Journal, WordPress & Medium.
Memes are a fantastic way of generating buzz. The below example has reached just under 120,000 people, over 20,000 engagement across 70+ shares.
Turn photos into galleries and post them as 1 minute videos that can be easily shared across all social networks with a narrative, providing your audience with an easy to digest way of consuming your information.
Stop thinking about content and start mapping your content calendar out. It’s so important to distribute content the more relevant content you push out there the further it reaches and the more you’ll be seen and heard.
If you require help with any aspect of your digital marketing or content marketing strategy, get in touch today.
I'm a marketing consultant with a proven track record in boosting sales and increasing brand exposure. Experienced in working across several sectors, I’ve successfully employed offline and online marketing strategies to drive footfall, generate leads, and deliver sales.Connect with me on LinkedIn