It doesn’t matter what industry you operate in, you will need to ensure that you get your marketing right. You might not have the scope to take on an in-house marketing expert which is where a remote marketing consultant, like myself, could really make a difference!
Investing in an in-house marketing consultant or remote marketing consultant should be seen as an investment in your business as their expertise will have a positive impact on traffic, leads and sales. Marketing consultants will look at your business in both the short term and the long term and then create the right strategies that deliver results. From content that resonates with your audience to attracting more targeted traffic, leads and connecting with them. A remote marketing consultant will line everything up and ensure your business is working hard. So, let’s look at why you should hire a remote marketing consultant?
Your remote marketing consultant should have experience, in my case, I have 15 years experience. A remote marketing consultant should develop a marketing strategy that will support and guide your marketing journey and cover all areas of offline and digital marketing.
This can include the likes of social media marketing, email marketing, content marketing, search engine optimisation and conversation rate optimisation. These areas will work together and will link up to create a strategy that is focused and consistent.
If you want to reach a wider audience then you’ll need to rank well on Google. Are you aware of what your audience is searching for? Do you know where you rank? Ideally, you’ll need to be on the first page of Google as this is where a lot of traffic will come from.
A remote marketing consultant will undertake an SEO audit of your website and undertake keyword research to determine what people are searching for. They’ll identify the necessary changes and make them to push your site higher up the rankings.
It’s important to engage and interact with your audience. Asking them to choose you will only take you so far so you’ll need a content marketing strategy. This will include all aspects of content which can include images, words, videos, audio, engaging infographics and even audio (podcasts!). This content will help to build loyalty and a connection with your audience and in most cases one piece of content can be repurposed into many micro pieces for various platforms.
The content will be industry focused and will be relevant to what your audience wants to read, see or hear. This strategy will consider the following:
Hiring a marketing consultant will go beyond creating content because they’ll find the right channels to utilise. A marketing consultant will consider social media, influencers and other channels. From the press to Digital PR, it will all be covered as part of your content marketing strategy. This is because creating good content is one thing but it has to be seen so that it can engage with your audience.
Email marketing is still very much an important aspect of any marketing strategy. They’ll help to build lists, attract subscribers and even send out emails to those who are showing an interest in your brand, those who are loyal and even those who are not taking action. With the correct management, an email marketing strategy can have a real impact.
Getting visitors to your website is one thing but then they have to convert into paying customers. Therefore, it’s down to your marketing consultant to carry out the relevant analysis that helps them determine what you are doing right and what’s not working. Whether it’s testing landing pages or creating CTAs, your marketing consultant will look at how to increase your conversion rate.
You’ve got to operate in the same space as your audience. While not all social media platforms will work, your marketing consultant will identify those that will. Your social media marketing strategy will look at engaging through regular posting, reacting to comments and sharing information. The aim is to engage with your audience and build a connection that makes them feel valued and recognised.
If you are looking to hire a remote marketing consultant then it’s important to consider all aspects of your business and the marketing outcomes you’d like to achieve. Therefore, you should look for someone who has experience but also someone who has the right set up that allows them to take on the job with ease. I have the knowledge, skillset and tools that enable me to work efficiently and productively. Get in touch to discuss your requirements.
Brian is a marketing consultant with a proven track record in boosting sales and increasing brand exposure. With experience working in several industries, including the mobile leisure, travel and tourism, and service sectors, I’ve successfully employed offline and online strategies to drive footfall, generate leads, and deliver sales.Connect with me on LinkedIn