A lot of businesses don’t understand what content marketing is or may require content marketing examples in digital marketing to pursue their digital marketing aspirations. A lot of businesses associate content marketing with blog posts. Content is king and creating and developing content calendars is so pivotal as we look to grow our brands in 2020. Below is a list of the types of content marketing you should be pushing out to build your reputation, build an audience and generate leads from. As well as examples of where you can publish your content to find new audiences.
Why content marketing is important
Brand awareness – When you’re pushing content out across multiple websites, you’re building your brands awareness. Build an audience – You’ll eventually start to build your audience across these multiple sites and funnel them to your website where they enter your lead generation funnel. Generate traffic – By pushing content out you’ll be pushing traffic to your website. Social media – Creating content means you’ll have more to share to your top tier social networks – Facebook, Twitter, Instagram, LinkedIn.
- Blog posts – The “go-to” form of content marketing. Posts and articles can generate a lot of buzz and still relevant.
- eBooks – A well designed ebook can be valuable resource to generate buzz, mailing lists and more. Can be used across multiple devices in their PDF form.
- Case studies – Common throughout the business to business sector, case studies can illustrate your brand or service and highlight what you do right.
- White papers – Help your consumer make an informed decision before working with you or a particular product or service.
- Newsletters – Send an e-mail shot to your database, featuring the latest news, updates and more from throughout your industry and business.
- Slides – Turn many of your posts into slides you can upload slides or “decks” for yourself to share to your audience.
- Quotes – A popular way of discussing things and sharing to your community to make a point.
Graphic & Visual Marketing
- Infographics – A visual and stunning representation of data or information.
- Memes – HUGELY popular across multiple social networks, often gifs, images and videos with humorous text overlayed and can go viral.
- Original photography – Stop taking images from your manufacturers and create original photography of your products. Lifestyle images can be the difference between the consumer buying from you and your competitor.
- Photo galleries – Utilise photo galleries to talk to your consumer.
- Gifs – Take the clips from your videos and turn them into GIFs in a similar way to memes.
- Comics & Cartoons – A fun and informal way to illustrate your point.
- Screenshots – take your tweets as an example, screenshot and reshare across multiple platforms.
- Podcasts – Audio files that can be easily digested and still underrated and uncompetitive.
- Interviews – Can be part of both your video and audio marketing strategy, interviews can be a fantastic way to reach out to even more of your audience if the interviewee shares the interview on their platforms.
- Time-lapses – Easy to do, find an interesting composition and leave for 20 minutes.
- Photo gallery – Turn your photos into videos.
- Live videos – Attending an event? Stream live!
- Q&A – Answer your most frequently asked questions against a video.
- Webinars – Offer your audience an opportunity to partake or watch a webinar of something that would be useful to them.
- Vlogs – A daily or perhaps weekly video series following you or your business around. Still uncompetitive in many niches.
Where to distribute your content
Community / Audience
These are the platforms you want to be building your audience foundation on. This is where you can gain the most traction and organic reach.
Graphics / Photography
Popular photography and graphic social sharing platforms.
- Deviant Art
Popular video distribution social networking platforms.
Popular audio distribution social networking platforms.
Build out your copy content, repurpose them multiple times across Blogger, Live Journal, WordPress & Medium.
- Live Journal
Presentations / Slides
Content Marketing Examples
Memes are a fantastic way of generating buzz. The below example has reached just under 120,000 people, over 20,000 engagement across 70+ shares.
Turn photos into galleries and post them as 1 minute videos that can be easily shared across all social networks with a narrative, providing your audience with an easy to digest way of consuming your information.
Stop thinking about content and start mapping your content calendar out. It’s so important to distribute content the more relevant content you push out there the further it reaches and the more you’ll be seen and heard.
If you require help with any aspect of your digital marketing or content marketing strategy, get in touch today.