Content creation and distribution is so important. I see many businesses creating content to “sell” rather then creating content to build an audience. Building a community, whether it be on Facebook, Twitter, LinkedIn, Instagram, or even TikTok is so important! I’ve always been a fan of building relationships rather then trying to go in for the hard sell and utilising social media. Nurturing an audience and therefore trust in your brand, will bring the sales in. Just to many businesses want the sale today.
I truly believe anything can be turned into content, even this video that was filmed whilst on-site for a podcast over at Under the Awnings.
What are you doing to build your audience?