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7 reasons to hire a digital marketing manager in 2020

Brian Martin > Resources > Marketing & Sales > 7 reasons to hire a digital marketing manager in 2020

7 reasons to hire a digital marketing manager in 2020

  • Posted by: Brian M

No matter what business you’re in, you will require a digital marketing manager to pioneer your digital marketing strategy. Whether in-house or remote, your digital marketing manager will devise strategies to push your business forwards. Digital marketing is a whole specialty by itself and can make or break a business.

When you hire a digital marketing manager, you’re paying for the expertise that will deliver more web traffic, leads and sales. You’re hiring someone who will deliver a short and long term strategy that delivers results.

A digital marketing manager should create eye-catching, vibrant marketing content that will deliver organic traffic, build an audience throughout your social networks and plan a marketing funnel.

Digital Marketing Management

  1. Develop a digital marketing strategy

Your digital marketing manager will implement a digital marketing strategy that encompasses your entire business and will act a foundation from which to guide your digital marketing efforts both in the short and long term.

A marketing strategy will encompass all aspects of digital marketing;

  • Organic Search (SEO)
  • Paid Search (PPC)
  • Content Marketing
  • Social Media Marketing
  • E-Mail Marketing
  • Conversion Rate Optimisation

Each category will overlap and draw from the other, creating a strategy that keeps your marketing consistent and focused.

Hiring a digital marketing manager will guide you to reach your goals efficiently.

  1. Increase organic search results

Where do you rank on Google? Have you searched for your product or services? Do you know what consumers are actively searching for to find similar products or services? The first page of search results or serps see the majority of traffic with very few if any searchers continuing onto the second.

If your business isn’t on page #1 for the keywords actively being searched for when consumers are actively searching for your product or services, you’re already losing out.

An experienced digital marketing manager will conduct an SEO audit of your website along with keyword research to uncover where your website stands and what consumers are typing into search engines to find your product or services.

  1. Content marketing strategy

There is only so much traction you can gain by asking your current audience to do business with you.

Whilst many businesses product copy for articles, blogs, a lot of it is irrelevant and dull. Content marketing isn’t just about copy, you have the visual aspect; video, infographics, photography, as well as the audio; podcasts.

Producing great content can build your reputation, visibility, and engagement. Your content marketing strategy should revolve around educating, entertaining, inspiring and persuading the consumer.

Creating content should be about building a community and trust and can work hand in hand throughout your website and social media. Creating content around the topic of your industry much rather your products or services.

A digital marketing manager will work with you t create an outstanding content marketing strategy.

  • Research keywords and topics.
  • Create a content calendar
  • Develop content that matches your brand’s tone and message.
  • Save you time and effort.
  1. Digital PR

Your digital marketing manager won’t just create content for your brand, they’ll put it front of industry influencers and leaders to spread your message further. Work with influencers to build brand awareness. Develop strategies that put your news in relevant industry press and further afield in local and national press.

Digital PR targets local, national and relevant industry press that best

matches your business products and services. The effects of this digital marketing strategy can be huge and id significantly cheaper than traditional advertising.
Digital PR Example

  1.  E-Mail marketing

An e-mail marketing strategy isn’t just about what you’re sending. It’s also about list building. Your digital marketing manager should be able to attract subscribers and keep them entertained through relevant e-mail shots that reach your subscribers, keep them interested and subscribed and engage with your e-mails.

  1. Conversion rate optimisation

Do you know how many of your consumers are finding your website and converting? Are you attracting the traffic but it isn’t converting? Your digital marketing manager will work with your analytics to drill down on what’s working and what’s not working. Developing landing pages and testing them against your audience to drive conversions through your website. Everyone who enters your website should convert whether it be a lead, e-mail subscription or following you on social media to be converted at a later date.

  1. Social media marketing

Are you engaging with your audience on social media the way they expect you to? Building an audience and keeping them entertained is pivotal to driving engagement and engaging with you audience. You may choose to retarget your audience through social media platforms or share a meme to encourage engagement. Your digital marketing manager will build a community across social media to reach more people. The below post received an overall 120,000 reach and 20,000 engagement across multiple newsfeeds, groups and pages.

Are you looking for a digital marketing manager to take charge of your digital marketing strategy, get in touch today.

 

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Author: Brian M
A digital marketing manager with a proven track record in boosting sales and increasing brand exposure. With experience working in several industries, including the mobile leisure, travel and tourism, and service sectors, I’ve successfully employed offline and online strategies to drive footfall, generate leads, and deliver sales.