Member of The Chartered Institute of Marketing

I'm delighted to be welcomed as a member of the Chartered Institute of Marketing. As a CIM member, I have access to a vast array of online resources and insightful content, to keep up to date and build on my…

Are you tracking these 9 marketing KPIs?

Creating the right marketing strategy is a science. Powerful marketing that reaches the target audience and relays what your brand represents is essential in a competitive market. Marketing Key Performance Indicators, otherwise known as KPIs, measure the effectiveness of your…

6 reasons to hire a marketing consultant

It doesn’t matter what industry you operate in, you will need to ensure that you get your marketing right. You might not have the scope to take on an in-house marketing expert which is where a remote marketing consultant, like…

The Importance of the Right Tech for Remote Working

It’s no longer enough to have just a laptop and an internet connection to work from home.  As more people are now setting up permanent home offices, it’s important that they have the right setup in place.  So, I have…

9 ways to optimise your free Google My Business listing

Having been to numerous Google My Business listings over the festive period, I was astonished as to how many businesses didn’t update their Google My Business festive opening times.  Not only this, very few businesses were utilising their Google My…

24 forms of digital content marketing + examples + where to utilise them

A lot of businesses don’t understand what content marketing is or may require content marketing examples in digital marketing to pursue their digital marketing aspirations. A lot of businesses associate content marketing with blog posts. Content is king and creating…

A small business guide to LinkedIn

Growing your small business isn’t easy. Building an audience of potential partners and clients is essential to growth, but can be a daunting task. Luckily, LinkedIn is a simple and powerful tool that can help you to grow your network.…

Importance of Creating Content

Content creation and distribution is so important. I see many businesses creating content to “sell” rather then creating content to build an audience. Building a community, whether it be on Facebook, Twitter, LinkedIn, Instagram, or even TikTok is so important!…

Secure your username

A great example of why so many brands and businesses need to adapt to social media sooner rather then later and get to grips with branding. In this case, their usernames across social media are inconsistent and I have seen…

Another Caretta Sold

Diane & Jim are off to adventure to their farm. They don’t get to go on holiday often given that their working farm is a 365 day job. They both look forward to retiring to the depths of their 100+…

Brian Martin MCIM - Marketing Consultant

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